Build Your Ideal Customer Profile
Every score in LeadScore AI is a comparison against your ideal customer profile. Describe your best customers and what disqualifies a lead, and that description becomes the model that grades every record that enters the system.
4 MIN READ · UPDATED JULY 2026Start From Your Real Winners
Look at your last ten good deals: industry, company size, region, the problem they bought for. That pattern — not an aspirational persona — is your first ICP. You can describe it in plain language; the system turns it into scoring criteria.
Disqualifiers Do the Heavy Lifting
The fastest scoring wins come from what you exclude. Wrong geography, wrong size, industries you cannot serve, competitors — hard disqualifiers keep obvious non-fits from ever eating rep time.
Weights, Rules, and Overrides
- Weight the signals that matter in your market — fit, contactability, engagement, timing
- Add custom rules for the quirks of your business
- When a rep knows better, manual overrides stick — with a reason attached
Let Outcomes Tune It
Mark leads booked, wrong fit, or closed-won and the model learns from real results. Expect to adjust weights in the first week, then let outcome learning take over.
Do not aim for a perfect ICP on day one. A rough model that ranks 5,000 leads beats a perfect model that ships next quarter.
Try It on Your Own Leads.
Every guide is shorter in practice — import a list and see the workflow run.