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Ideas Behind the Product
Essays on signal-based selling, pipeline math, and keeping outreach human — written by the founder, drawn from building and running outbound for real small teams.
HUMAN-LED, AI-SUPPORTED
OPERATIONSJUNE 10, 2026 · 5 MIN
Stop Selling From the Muddy Puddle
Most sales teams run manual workflows not because they chose them, but because nobody showed them the alternative. On the manual tax, where outbound breaks, and what human-led, AI-supported selling looks like.
Read the Article →PIPELINE MATH
LEADERSHIPMAY 26, 2026 · 6 MIN
Your Sales Team Is Not Lazy. Your Pipeline Math Is Broken
Targets went up, headcount did not, and your best reps spend the day switching between eight tools. Why "death by a thousand tabs" is a systems failure — and what the junior-assistant test says AI should take off a rep's plate.
Read the Article →Follow Along
New essays land on LinkedIn first, with videos and walkthroughs on YouTube.
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